In our last Social Animal class, we were getting so down to the nitty gritty issues that our stylists were having, I wasn't able to spend a whole lot of time going over our action plan worksheets that were included in the class.
The worksheets were designed to organize your goals, objectives, strategies, and tactics in one easy to follow place.
The first page asks you to outline your Vision and Mission for your business. This will be the driving force behind all your marketing efforts. Anytime a marketing opportunity comes along, you can ask yourself if it aligns with your Vision and Mission, and it will help you weed out the best opportunities for your business. The first page also includes your short and long term goals for your business.
The second page includes the objectives you must reach to achieve your goals, and the strategies in which you will complete your objectives.
The third page includes the tactics, or tools, you will be using in order to carry out your strategies.
An example of this "workflow" could be you will use HootSuite (tactic) to schedule daily Facebook updates that pertain to hair extensions (strategy) in order to build a strong online platform over the next three months (objective) in order to show your existing clientele that you are an expert in Hair Extensions and encourage them in interact with you on Facebook (goal)
The last page includes a place to schedule out your social media efforts, and a sample schedule that you can follow.
If you have any questions on these worksheets, feel free to send me an email to info@evolve-beauty.com!
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