Class Announcement | Social Animal 1.2

I'm THRILLED to announce another Social Animal class in April! We will be going through what we learned in my previous Social Animal Class, but tweaked per the student surveys I collected after the last class. Every time I teach this class, I polish it up and make it better- so even if you've taken the class before; there is much to learn and review if you attend it again!

After the Class | What's Next After Social Animal

I'm starting this new series, After The Class, to help the stylists that attended the Social Animal Class move forward and grow from here and implement the ideas we talked about in the class.

One of the main points I wanted to stress at the class is Research & Development. Researching your current clients and the clients you want to attract and finding out where they spend their time online is so important BEFORE trying to develop a social media strategy. You do not want to spend all this time working on your Pinterest marketing strategy just to find out that none of your clients are on Pinterest. Total waste of time and money. Find out WHAT platforms they are using, WHEN they are usually on social media, and HOW they use social media (on phones, desktops, tablets, etc) so you can know if you need to focus on creating mobile friendly content.

One way we talked about finding out this information is through a simple paper and pen "technology"- a Client Info Form. Every client that walks through your door should regularly be filling out this information, as email addresses change and social media favorites change. Just print out the form below and you're ready to start RESEARCHING so you can the DEVELOP your plan.

Client Information Form by Rosemary Watson

Social Animal 1.1 Class Survey

For those of you from the Social Animal class yesterday that missed the survey email, you can fill it out here!

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