In our last Social Animal class, we were getting so down to the nitty gritty issues that our stylists were having, I wasn't able to spend a whole lot of time going over our action plan worksheets that were included in the class.
The worksheets were designed to organize your goals, objectives, strategies, and tactics in one easy to follow place.
The first page asks you to outline your Vision and Mission for your business. This will be the driving force behind all your marketing efforts. Anytime a marketing opportunity comes along, you can ask yourself if it aligns with your Vision and Mission, and it will help you weed out the best opportunities for your business. The first page also includes your short and long term goals for your business.
The second page includes the objectives you must reach to achieve your goals, and the strategies in which you will complete your objectives.
The third page includes the tactics, or tools, you will be using in order to carry out your strategies.
An example of this "workflow" could be you will use HootSuite (tactic) to schedule daily Facebook updates that pertain to hair extensions (strategy) in order to build a strong online platform over the next three months (objective) in order to show your existing clientele that you are an expert in Hair Extensions and encourage them in interact with you on Facebook (goal)
The last page includes a place to schedule out your social media efforts, and a sample schedule that you can follow.
If you have any questions on these worksheets, feel free to send me an email to info@evolve-beauty.com!
20.2.14
After the Class | What's Next After Social Animal
I'm starting this new series, After The Class, to help the stylists that attended the Social Animal Class move forward and grow from here and implement the ideas we talked about in the class.
One of the main points I wanted to stress at the class is Research & Development. Researching your current clients and the clients you want to attract and finding out where they spend their time online is so important BEFORE trying to develop a social media strategy. You do not want to spend all this time working on your Pinterest marketing strategy just to find out that none of your clients are on Pinterest. Total waste of time and money. Find out WHAT platforms they are using, WHEN they are usually on social media, and HOW they use social media (on phones, desktops, tablets, etc) so you can know if you need to focus on creating mobile friendly content.
One way we talked about finding out this information is through a simple paper and pen "technology"- a Client Info Form. Every client that walks through your door should regularly be filling out this information, as email addresses change and social media favorites change. Just print out the form below and you're ready to start RESEARCHING so you can the DEVELOP your plan.
One of the main points I wanted to stress at the class is Research & Development. Researching your current clients and the clients you want to attract and finding out where they spend their time online is so important BEFORE trying to develop a social media strategy. You do not want to spend all this time working on your Pinterest marketing strategy just to find out that none of your clients are on Pinterest. Total waste of time and money. Find out WHAT platforms they are using, WHEN they are usually on social media, and HOW they use social media (on phones, desktops, tablets, etc) so you can know if you need to focus on creating mobile friendly content.
One way we talked about finding out this information is through a simple paper and pen "technology"- a Client Info Form. Every client that walks through your door should regularly be filling out this information, as email addresses change and social media favorites change. Just print out the form below and you're ready to start RESEARCHING so you can the DEVELOP your plan.
18.2.14
Announcing a New Professional Headshot Mini Session Date!
Here are the details for the shoot:
The $100 Session Fee books you a time slot for the mini sessions, which will take an hour from check in to shoot completion. Ten images will be loaded into an event Client Gallery, three of which you will select as your downloadable digital collection. If you would like to purchase additional images, they will be priced at $50 per image. You are welcome to bring additional wardrobe changes to diversify your image collection.
The Mini Sessions will be held at T & G Concepts | 1933 E University Dr, Mesa, AZ 85203 on Saturday, February 22nd, 2014.
**EXTRA CREDIT! Receive an additional image for every friend you refer that books a session!
NOTE: Men are encouraged to book at the 1:00 pm time slot as they require minimal prep prior to photoshoot.
17.2.14
Winner of the Rhonna Designs App Giveaway
At the Social Animal class last week, I offered two app store codes to two students who filled out my class survey!
Congrats to Leah & Stormy! Thanks for giving your feedback- I'll be posting about some of the questions you had from the class this week!
Congrats to Leah & Stormy! Thanks for giving your feedback- I'll be posting about some of the questions you had from the class this week!
11.2.14
Social Animal 1.1 Class Survey
For those of you from the Social Animal class yesterday that missed the survey email, you can fill it out here!
9.2.14
5 Favorite Marketing Suites for Beauty Businesses
I have found a plethora of Marketing Suites available that are designed for photography or other creative businesses, that can EASILY be customized to fit a beauty business. Again, I can connect anyone to a great designer that can customize any templates you may choose to purchase- just shoot me an email to info@evolve-beauty.com
1// Couture Brand in a Box by Miss Modern
2// Maggie James Brand in a Box by Miss Modern
3// Photography Marketing Set on Etsy
4// Chamomile All In One Bundle on creativemarket
5// Marketing Mini Kit Vera Vining on Etsy
1// Couture Brand in a Box by Miss Modern
2// Maggie James Brand in a Box by Miss Modern
3// Photography Marketing Set on Etsy
4// Chamomile All In One Bundle on creativemarket
5// Marketing Mini Kit Vera Vining on Etsy
6.2.14
Goal Setting for your Best Year Yet on creativeLIVE
Another motivating class from creativeLIVE perfect for absolutely ANYONE, especially business owners. Learn more about this online class here, and about The Best Year Yet program here.
4.2.14
Tools + Tips | Pic Tap Go App
Pic Tap Go is my favorite photo editing app. I use the lights on filter and the +contrast filter on every single photo I take with my phone. Makes any iPhone photo looks 100x better, and simple to use.
Step-by-step directions how to use the app are found here
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